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1. Getting Started with the Impact & Insight Toolkit
If you plan to evaluate a participatory project using the participatory metrics, this section will help you to plan and strategise your evaluation; it differentiates this process from that of public-facing events.
If your organisation is a Band 1 or 2 NPO, or a CPP organisation, please find specific guidance for you below.
Arts Council knows that because of COVID-19, the audience data and insights NPOs collect might be limited, so they’ve produced some guidance to help NPOs know their expectations.
It is a mandatory requirement for New Creative People and Places projects (those funded from October 2019) to undertake a minimum number of Impact & Insight Toolkit evaluations each year and share findings with their Relationship Manager via an agreed reporting template.
If you didn’t attend one of our induction events in January 2019, the video below is a perfect place to start familiarising yourself with the Impact & Insight Toolkit.
*Please note, the links above will take you away from the Impact and Insight Toolkit and to YouTube. Please ensure you are happy for this to happen before clicking and have familiarised yourself with their cookie and privacy policies.
2. Technical Guidance
This guide will help you find your way around the Culture Counts platform and is sure to answer many of the technical questions you may have when getting started.
As part of the Toolkit project, a series of tools is being released to assist in the exploration of the public-facing, anonymous, aggregate dataset. The Dimensions Interpretation Tool is the first of these and has been designed for NPO users.
We strongly recommend you add metadata tags to your evaluations; these are descriptors of your event which will enable you to make more detailed comparisons between your evaluations over time, or against aggregate data sets.
3. Specific Types of Evaluation
The new template has been designed in collaboration with arts and cultural organisations as well as funding bodies in order to establish a survey to capture insight into the ever-increasing use of digital media to experience arts and cultural works. This guide will assist you as you develop the survey to meet your own needs.
This section explains when it is and when it is not appropriate to use paper surveys and the reasons why. It also includes a diagram to help you choose the best delivery method for your public surveys.
4. Best Practice for Toolkit Evaluation
The Audience Agency, Counting What Counts and the Arts Council want to support NPOs to use the two systems together as cost-effectively as possible and ensure that the process of contributing data and feedback is straightforward and engaging for audience members. This page offers guidance for NPOs on how to manage both tools alongside each other.
This page offers guidance on target sample sizes to organisations conducting audience and visitor surveys as part of the Impact & Insight Toolkit programme.
Read here about the peer review process and the principles of peer review as part of the Impact & Insight Toolkit. This section also holds answers to some of your FAQs including who should be a peer reviewer, what’s involved and why it’s important.
This section outlines the key information your interviewers need to know to successfully collect survey responses using Culture Counts. It also includes a link to an instructional video we created on our YouTube channel.
These FAQs have been compiled following recent months of correspondence with Impact & Insight Toolkit users, as well as questions that were raised at August’s online Q&A online.