About this dataset

Data collected using the Impact & Insight Toolkit (Toolkit) relates to the qualities of evaluated arts and cultural works as perceived by those who experience them.

For an individual piece of evaluated work, the methodology used is designed to answer the question: ‘Does this work meet its creative intentions?’.  This is achieved by those who created the work describing their creative intentions using a set of quality metrics, and then members of the public and invited peers who experience the work assess it using the same set of quality metrics.  Comparison between the metrics from the three groups is used to determine the extent to which the work met its creative intentions.

Creative intentions and audience experience are captured using surveys.  These surveys are mostly distributed online by the organisations whose work it is, although some are also carried out with in-person interviews.

This published dataset contains data collected by arts and cultural organisations using the Toolkit.  The specific fields included have been chosen to ensure the anonymity of both the individuals who answered the surveys and the organisations who collected the data.  To that end, data fields providing a detailed description of the work being evaluated have been excluded.

It is our hope that interested researchers from any field – culturally focussed or otherwise – might combine the Toolkit data with their own data or other datasets to support their research.


The Impact & Insight Toolkit Open Dataset v1.0 is made available under the Open Data Commons Attribution License:

In summary this means:

You are free:

  • To share: To copy, distribute and use the database.
  • To create: To produce works from the database.
  • To adapt: To modify, transform and build upon the database.

As long as you:

  • Attribute:  You must attribute any public use of the database, or works produced from the database, in the manner specified in the license.  For any use or redistribution of the database, or works produced from it, you must make clear to others the license of the database and keep intact any notices on the original database.


Released October 2021

Citing this dataset

File Type:

Counting What Counts
Impact & Insight Toolkit Open Dataset

For support, please contact Counting What Counts at support@countingwhatcounts.co.uk or https://impactandinsight.co.uk/contact/