Designing Your Survey and Inviting Assessors

Designing a survey is the process of adding questions and content to your survey. On the Design screen you can add, modify or remove questions. 

Survey design page on Culture Counts

Adding Survey Content

In order to add content, simply click the type of question or content and it will appear in the survey section. Your questions should be chosen based on the objectives of your evaluation (the outcomes you want to measure that reflect your creative intentions for the event or activity).  If you want to learn more about best practice for making surveys in Culture Counts, visit the ‘User Guide’ for more information. The types of survey content available in Culture Counts are outlined below:


A dimension is a standardised statement that respondents can agree or disagree with, rated using a slider.  The slider represents a one-hundred-and-one-point scale on a continuum, where the far left is 0, the centre point is 0.5 and the far right is 1.  This means that every position on the slider has its own value.

Culture Counts’ dimensions are based on extensive collaboration with the arts and cultural sector in order to identify the key elements that make up the quality of a cultural event or project.  These elements have been translated into single statements to be included in Culture Counts surveys.

It may be that there are core dimension questions you need to use, pre-selected by Arts Council.  You should check the appropriate mandatory requirements document to ensure your survey includes these.

There is a dedicated drop down menu selector for adding dimensions to the survey.  When you click to add a dimension, you will be presented with a list of dimension categories relevant to your organisation or survey type.  To add a dimension question, simply click the category you wish to use, select the one you want to add, then click “Use selected dimension”.  After the dimension has been added to the survey, click the dropdown next to ‘Question text’ and select variants of that dimension statement that best suit your survey. This is where you can also change the tense of the statement as required.


In addition to dimensions, you can use a slider if you have a statement that you would like to measure reactions to.  Responses are recorded along a slider that ranges between three values.  By default, these are “Strongly disagree”, “Neutral”, and “Strongly agree”, but can be customised when the question is added.   Similarly to the Dimension question format, the slider represents a one-hundred-and-one-point scale on a continuum, where the far left is 0, the centre point is 0.5 and the far right is 1.  This means that every position on the slider has its own value.


This is where the three inbuilt demographic questions are stored: age, gender and postcode.  By default, these three questions will be added to any survey you create.


There are two inbuilt experience questions: Net Promoter Score (NPS), Overall Experience.  NPS is a globally recognised metric for measuring the likelihood of customers recommending an event, organisaiton or product.  Overall Experience is a popular question which can aid your understanding of an audience’s overarching satisfaction level.


Provides a date input where respondents can select a date from a calendar.


Gives the respondent two options to choose from, which default to “Yes” and “No”. 


A basic number input, where numbers can be input by either typing, or changed using up and down arrows. Minimum and maximum values can be specified.


Provides a dropdown list, where respondents can answer by choosing one of the options.

Multiple Choice

Provides a selection of answers, where respondents can answer by selecting one or more of the options.

Short Text

A short text input designed for smaller input types, such as one-word answers.  For this question format, the Culture Counts platform will automatically graph the most commonly used words.

Free Text

A simple text input that allows respondents to type an answer or comment.  These responses are available via the CSV file download.


This displays a message within the survey but does not require respondents to provide an answer. It is typically used to provide respondents with additional instructions or context.


This option provides a section to ask for respondents’ email contact information. It is a simple text input designed to recognise if the text entered is an email address.  When the responses are downloaded, the respondent’s email address will automatically be separated from the rest of their data, so that their responses to other questions remain anonymous.  We therefore recommend that you only use an email question once per survey or to register for one thing. Organisations using the option are ultimately responsible for being in compliance with all of the attendant GDPR obligations around the collection and use of personal data.

Editing or Removing Content

In order to edit content, click on the question text you wish to edit and type your desired text. Some content types, like dimensions, cannot be edited as they are standardised. To remove a question, click on the “rubbish bin” icon in the top right of the question box. The icon with the four squares allows you to change the ordering of questions within your survey by dragging to the correct position.

Please note that standard demographic questions – age, gender and postcode – are included automatically at the end of all Culture Counts surveys. You do not need to add these questions to the survey yourself but you are able to delete them if you see fit.

Watch a video on adding custom questions to your survey here.

Survey Logic

Survey Logic allows you to hide or show questions based on their relevance to particular respondents. Asking targeted questions helps keep surveys short and achieves increased response rates.

Our Introduction to Survey Logic video provides users with a step-by-step guide to adding logic to survey questions in the Culture Counts dashboard, and provides insight into when this feature may be useful:

Inviting Peer and Self Assessors

One of the core functions of your Culture Counts dashboard is the ability to invite and manage peer or self assessors. This can be done easily through our invites page.

You can invite a peer assessor that’s registered on the Peer Matching Resource. Launched in June 2019, this resource is a new feature of the platform which allows you to search for peers you might not encounter otherwise. For more information on how to use this resource, please see here:

peer matching resource search section

You can also invite peer assessors that are not registered to the Peer Matching Resource.  Simply type in the email of the peer assessor you wish to invite in the email field, and press enter to add them.

inviting peer assessors from outside the portal

Similarly to the above, when needing to register self-assessors for a survey, simply type in the email address of the self-assessor, and press enter.

inviting self assessors

If you are uncertain whether an individual should be a peer or self assessor for your evaluation, please take a moment to look at the ‘User Guide’ document.

The Invite page is also where you can register to join the Peer Matching Resource.

registering as a peer box

*Please note, the links above will take you away from the Impact and Insight Toolkit and to YouTube. Please ensure you are happy for this to happen before clicking and have familiarised yourself with their cookie and privacy policies.


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The information on this page was last updated on 11 March, 2020.