Impact &
Insight Toolkit

A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it 


What is the
Impact & Insight Toolkit?

The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.

Download our Project Summary for more information.

Understand people’s perceptions of your work and how this aligns with your creative intentions.


Inform and enrich the conversation between the Arts Council England and NPOs about the impact of funded work.

Create a large-scale data set that builds shared understanding of the value of cultural experiences.

Over 300
Registered NPOs

Join an ever-growing network of cultural sector peers in using this toolkit to evaluate your work in a clear and meaningful way. 

Guidance and

The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.

"For me the primary aim of the data and of this programme in general is not to benefit the Arts Council internally, it is very much about being developed for the benefit of the organisations involved and helping them to inform their creative process"

– Darren Henley, CEO, Arts Council England.

Arts and Culture

The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice.  If you have a story or case study that you would like to share, get in touch!

The Coronavirus Crisis, the Toolkit and You

The Coronavirus Crisis, the Toolkit and You

See here our statement on what the Coronavirus pandemic means for your Impact & Insight Toolkit funding requirements as a Band 2 or 3 National Portfolio Organisation.

Z-Arts: Big Imaginations Festival

Z-Arts: Big Imaginations Festival

With many thanks to Z-Arts for sharing their insights on using the Toolkit at their festival, Big Imaginations: theatre, arts and music for children and their grown ups. Z-arts is a new Band 2 NPO.  A major part of our funding agreement is to manage and support the...

Addressing the Complexities for Touring Organisations Using the Toolkit

Addressing the Complexities for Touring Organisations Using the Toolkit

Over the course of the past year or so, we have become more familiar with the complexities that using a standardised evaluation platform, such as the Toolkit, presents for touring companies and the receiving houses. In this blog post we try and establish in what ways the challenges experienced by touring companies can be lessened.


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