Impact &
Insight Toolkit

A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it 


What is the
Impact & Insight Toolkit?

The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.

Download our Project Summary for more information.

Understand people’s perceptions of your work and how this aligns with your creative intentions.


Inform and enrich the conversation between the Arts Council England and NPOs about the impact of funded work.

Create a large-scale data set that builds shared understanding of the value of cultural experiences.

Over 300
Registered NPOs

Join an ever-growing network of cultural sector peers in using this toolkit to evaluate your work in a clear and meaningful way. 

Guidance and

The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.

"For me the primary aim of the data and of this programme in general is not to benefit the Arts Council internally, it is very much about being developed for the benefit of the organisations involved and helping them to inform their creative process"

– Darren Henley, CEO, Arts Council England.

Arts and Culture

The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice.  If you have a story or case study that you would like to share, get in touch!

A New Design Feature for your Surveys – Required Questions

A New Design Feature for your Surveys – Required Questions

Due to feedback and requests from users of the Culture Counts platform, the team has developed a new feature in the platform – to allow for a response to a question to be required in order to progress with a survey. Read this post to find out more.

Recognising the Importance of Place in Evaluation

Recognising the Importance of Place in Evaluation

Read here how we have been exploring some of the central ambitions of the CPP programme and how they can best be evaluated through the Toolkit with newly-available Placemaking dimensions.

Update to the Participatory Dimensions Set

Update to the Participatory Dimensions Set

We’d like to announce that we have made some changes to the set of participatory dimensions available to Impact & Insight Toolkit users. As you may remember, we ran two participatory workshops in November 2019 as part of the Artform And Museum Metric Strand...


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