Using the Peer Matching Resource

Finding Peers

The Peer Matching Resource provides Toolkit users with a list of creative professionals who have registered their interest in completing peer reviews for users of the Impact & Insight Toolkit. These peers may work for National Portfolio Organisations (NPOs), other Arts Council funded organisations, or they may be professionals within the sector who are interested in opportunities to peer review. Upon registering, all peer reviewers will create a personal profile which includes information about their job role and the company for which they work, as well as their background and expertise, and the regions to which they are willing to travel. View/download a PDF version of this page here.

To access the list of peer reviewers, you will first need to have a Culture Counts account, and second, to have set up an evaluation which includes a peer and self post-event survey. This is the survey that you will send to the peer reviewer(s) once they’ve attended your event/exhibition.

Culture Counts dashboard

Click on this survey; then click on the Invite tab at the top of the page. If you scroll down you will notice a database of peers, which you can browse by page, or by using the filters on the right-hand-side.

invite tab

Within each entry, the peer’s job title appears in bold, followed by the name of the organisation where they work. You may click on Biography to view the individual’s full profile card, showing their name, specialisms, interests and experience. Names are omitted from the initial list view to encourage you to browse peer reviewers based on their job role and artform, rather than automatically go for people whose names you already know. That said, if you are looking for someone specific, you are able to search their name in the search bar and their profile will appear, if they are in the database.

The search functionalities within your dashboard allow you to browse all registered peer reviewers, filtering them by artform and location. It is worth noting that location refers to the regions which they have said they are willing to travel; therefore, it is helpful to select the location of your event in the search.

Peer matching resource database

Tip: If you decide to choose multiple peer reviewers it may be a good idea to think about choosing a group with a variety of expertise, experience and specialisms. Having this variety of peers reviewing your event will offer you a well-rounded view of your event and could provide you with further insight. It is also worth considering peers’ locations when choosing; if they are far away, you will need to consider the cost of reimbursing them for their travel costs and time.

Inviting Peers


invite a peer

Select the peers you would like to invite by clicking on the checkbox to the left of each peer, then click on ‘Invite’ at the top left of the page.

peer invitation

Now, you can personalise your invitation by adding your own subject and message. You should provide details about the event, including dates and times when they are welcome to attend. Every box must be filled out and you are welcome to invite more than one peer to review each event.

Dates and Times

The dates you enter must take place in the future, even if, say, the exhibition you are inviting the peer to review has already begun. You have the option to add multiple ‘events’ to the invitation; therefore, you could offer multiple date options, or you could simply explain the breadth of availability in your message. The times you enter could either be your venue’s opening times or the times of a particular performance.

If the work you’re evaluating is taking place over a period of multiple dates (exhibition or performance, for example), we suggest that you actually write the final date in the ‘start date’ box. This is because the system won’t allow a peer to ‘accept’ an invitation after the ‘start date’. You can include the actual dates of the run in the invitation text. Please know that an alteration to this design is being considered for a future version of the Peer Matching Resource.


This is the location where your event takes place.

Organisation details

Include your contact details so that the peer is able to get in touch if they need to.

Once you have finished the invitation, you can preview it on the right of your screen. When you are happy with it, click on the Send button in the top left corner. Peer reviewers will receive this invitation by email and will either accept or decline the request by clicking on the links in the invitation.

peer invitation preview

How can I see the status of my invitations?

At the bottom of the search column you will see ‘Status’ and a dropdown menu underneath with the options: Invited, Accepted, Declined, Completed, and Cancelled.

Whichever you select, the peers within that category will appear:

  • Invited includes those peers that were sent the invitation but have not replied.
  • Accepted includes those peers that have accepted the invitation.
  • Declined includes those peers that have declined the invitation
  • Completed includes those peers that have completed the survey.
  • Cancelled includes those peers that had originally accepted, but have now needed to retract their acceptance

You will notice that there are three circles in the Status column – the first indicates peer invitation sent; the second, accepted; the third, completed. Once a stage has been completed, the appropriate circle will be filled in. If a peer declines your invitation, the circles will turn red and their contact details will not be visible. On the contrary, once someone accepts your invitation, their email and phone number will appear to the right in the box, indicated by the icons of a telephone and envelope. You may want to get in touch with them to coordinate and finalise the details of their visit.

As soon as they accept, you will be able to find their survey link from the Summary page of that survey. Send this to them either through the platform, or by copying and pasting their URL in an email directly to them. The survey can be sent at any time, but we suggest you do this shortly after their visit whilst the experience is fresh in their mind.

Registering as a Peer

If you or your colleague(s) would like to register as a peer, you should use the peer registration box at the top of the Invite page.

registration box

If you are not logged in and would like to find the registration page, you should:

  1. Log into your Culture Counts account at
  2. Select the ACE Mandatory Evaluation Template, available in your dashboard on the left-hand-side
  3. Click on one of the surveys e.g. Post-event survey for self and peer respondents
  4. Select the ‘Invite’ tab at the top of your screen
  5. Here you can access the peer registration form
  6. You can either register yourself, or you can copy the URL presented and send it to those within your organisation that you feel would be an appropriate peer. They will simply need to fill out the form and their details will be stored within the database
  7. The new peer will now be visible in the Peer Matching Resource and may be contacted by other Arts Council funded organisations requesting they review a work

This database is a tool used by peer reviewers and organisations around the UK and aims to bring together people from a range of artforms, networks and specialisms. As organisations and reviewers start to use the Impact & Insight Toolkit, we welcome feedback from all users to understand how we can improve the peer database’s functionality to suit registered users’ needs. We therefore anticipate that the database will grow and adapt accordingly.

Inviting Peers Outside the Peer Matching Resource

If you would like to invite a peer reviewer from outside of the database, scroll down the Invite tab where there is a box for you to enter these peers’ email addresses directly. If you choose to do this, you are not registering these individuals to the Peer Matching Resource. You are simply using them as a peer for this one particular evaluation and their details will not be shared with other users. If you and/or the peer would like to register to the database, please read the information above.


*Please note, the links above will take you away from the Impact and Insight Toolkit and to YouTube. Please ensure you are happy for this to happen before clicking and have familiarised yourself with their cookie and privacy policies.


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The information on this page was last updated on 20 January, 2020.