Navigating the Reporting Dashboard

The reporting section of the Culture Counts system is designed to be easy and intuitive for users to navigate, containing a series of standard charts. Looking specifically for guidance on creating an Insights Report? Find step-by-step support here.

How do I view reporting?

You can view reporting by simply scrolling to the top of the front page and clicking the link, Reporting in the top menu bar. This is located just to the right of the Overview link. Alternatively, you can access Reports by opening your evaluation and clicking Go to Report toward the top right of the screen. This is located next to Download Evaluation Results, where you can download a CSV file of raw survey response data.

Culture Counts dashboard showing reporting

How do I swap between evaluations in reporting?

Whilst in the Reporting section, you can easily transition between your different evaluations. At the top left of the page, there is a headline called Evaluations, with an arrow pointing to the current evaluation that you are viewing. If you click on the evaluation name, a dropdown list appears containing all your evaluations. To swap to another evaluation, simply click on it from the dropdown list.

swap between evaluations in reporting

How do I swap between surveys in reporting?

Whilst in the Reporting section, you can easily transition between different surveys. This is useful if you wish to view the results of surveys within your evaluation individually rather than the evaluation as a whole. Click the word Surveys on the top left-hand side of the reports page, next to the name of the evaluation you are currently viewing. This will immediately show you the results of the first survey in your evaluation, with the name of that survey appearing to the right. You can move to other surveys by clicking the dropdown arrow next to the name of the survey you are currently viewing. A list of the different surveys within that evaluation will then be visible for you to click, view, and navigate between. If you wish to go back to the combined reports page for the evaluation, simply click on the evaluation name to go back a step.

What does each section of reporting do?

The data collected is displayed in a number of different charts within the reporting section of the Culture Counts dashboard. Components of the reporting dashboard include:

Summary Reporting page

Evaluation Summary

On this page, you can view the total number of public responses received for your evaluation, the total dimensions tracked and total number of surveys contained in the evaluation. The page also provides a summary of mean average scores for each dimension from public respondents. The summary of dimensions is depicted in the form of a bar graph and is evaluated on a scale from 0-100. An average score of 0 demonstrates that respondents strongly disagreed, while a score of 100 indicates that respondents strongly agreed.


The demographics page displays the ratio of public respondents that identify as male, female and in another way in the form of a pie chart. This allows you to see whether your survey respondents were predominantly male, female or an alternative gender. The demographics section also depicts the age breakdown of survey respondents in the form of a bar graph.

Respondent Comparison

In this section you can observe the total number of survey responses, segmented into three categories: number of public responses, number of peer responses, and number of self-assessor responses. Average scores for each respondent type for each dimension are then presented in the form of a bar graph on a scale from 0-100.

This chart allows you to quickly compare the scores given by the public, peer and self-respondent groups after experiencing the event, programme or place.

Experiences and Expectations

In this section, you can see and compare the average prior and post dimension scores recorded for public, self and peer assessors. The results are shown in a bar graph and are measured on a scale from 0-100, where 0 indicates strong disagreement and 100 strong agreement. Comparing before and after scores demonstrates where the event met, fell below or exceeded expectations. This chart is particularly useful for organisations to identify the areas in which they achieved their creative intentions or objectives. If prior and post surveys have not been carried out as part of the evaluation, no data will be available in this section.


Experience questions are specific questions that have been standardised to allow for easy benchmarking and comparison. These often reflect common funder requirements and globally recognised measures, such as the Net Promoter Score. Utilising the pre-set Culture Counts experience questions can help to provide insights into marketing or outcomes specific to your organisation.

Custom Questions

When setting up a survey, you are given the option of including custom questions. This comprises any question type outside the standard dimension sets. This section of reporting presents the results from these questions in bar and pie chart format. Audience comments and other longer custom question responses can be accessed by exporting the raw CSV file. This can be done at any time from the reporting section by clicking Export Evaluation in the top right corner of the screen.

Response Origin

Here you can see how the data for your survey was collected. Data can be collected from a combination of online responses, interviewer responses, display responses, peer assessor responses and self assessor responses. The breakdown of responses is depicted in a pie chart.


This chart shows the margin of error, which represents how confident we are in our reporting of each dimension based on the number of responses you have received.


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The information on this page was last updated on 22 April, 2020.