Which of the following best describes you?
Click on the statement below to jump to the section you are looking for.
Or, try searching for your query below.
Getting Started with the Impact & Insight Toolkit
If you are new to the Toolkit, and your organisation is a Band 2 or 3 NPO, or a CPP, we recommend that you familiarise yourself with the relevant guidance from the Arts Council.
Arts Council knows that because of COVID-19, the audience data and insights NPOs collect might be limited, so they’ve produced some guidance to help NPOs know their expectations.
It is a mandatory requirement for New Creative People and Places projects (those funded from October 2019) to undertake a minimum number of Impact & Insight Toolkit evaluations each year and share findings with their Relationship Manager via an agreed reporting template.
Once you are familiar with the requirements, the Checklist is your step-by-step guide to completing your mandatory evaluations. We also recommend that you read the User Guide, as it helpfully explains the strategy around implementing these steps.
An easy-to-work-through checklist to help you keep track of the steps you need to take to successfully complete a Toolkit evaluation.
If you didn’t attend one of our induction events in January 2019, the video below is a perfect place to start familiarising yourself with the Impact & Insight Toolkit.
*Please note, the links above will take you away from the Impact and Insight Toolkit and to YouTube. Please ensure you are happy for this to happen before clicking and have familiarised yourself with their cookie and privacy policies.
Specific Types of Evaluation
The new template has been designed in collaboration with arts and cultural organisations as well as funding bodies in order to establish a survey to capture insight into the ever-increasing use of digital media to experience arts and cultural works. This guide will assist you as you develop the survey to meet your own needs.
This section explains when it is and when it is not appropriate to use paper surveys and the reasons why. It also includes a diagram to help you choose the best delivery method for your public surveys.
If you plan to evaluate a participatory project using the participatory metrics, this section will help you to plan and strategise your evaluation; it differentiates this process from that of public-facing events.
Explore our Platform Guide for technical support using the Culture Counts platform.
Creating Your Reports & Submitting Your Data
Check your organisation’s mandatory evaluation guidance for information on how many and what type of reports you will need to submit.
Best Practice for Toolkit Evaluation
The Audience Agency, Counting What Counts and the Arts Council want to support NPOs to use the two systems together as cost-effectively as possible and ensure that the process of contributing data and feedback is straightforward and engaging for audience members. This page offers guidance for NPOs on how to manage both tools alongside each other.
This page offers guidance on target sample sizes to organisations conducting audience and visitor surveys as part of the Impact & Insight Toolkit programme.
Read here about the peer review process and the principles of peer review as part of the Impact & Insight Toolkit. This section also holds answers to some of your FAQs including who should be a peer reviewer, what’s involved and why it’s important.
This section outlines the key information your interviewers need to know to successfully collect survey responses using Culture Counts. It also includes a link to an instructional video we created on our YouTube channel.