Working with Audience Finder and the Impact & Insight Toolkit

Last updated 24 September, 2019

The Audience Agency, Counting What Counts and the Arts Council want to support NPOs to use the two systems together as cost-effectively as possible and ensure that the process of contributing data and feedback is straightforward and engaging for audience members.This document offers guidance for NPOs on how to manage both tools alongside each other.

Introduction to Peer Review

Last updated 1 July, 2019

This document outlines the peer review process and the principles of peer review. It also holds answers to some of your FAQs including: How do I find peer reviewers?; Who is a suitable peer reviewer?; How do I become a peer reviewer?; and, How do I nominate people within my organisation to become peer reviewers?

Participatory Evaluation

Last updated 17 June, 2019

If you plan to evaluate a participatory project using the participatory metrics, this document will help you to plan and strategise your evaluation; it differentiates this process from that of public-facing events.

Guidance for Interviewers

Last updated 16 May, 2019

This document outlines the key information your interviewers need to know to successfully collect survey responses using Culture Counts. It also includes a link to an instructional video we created on our YouTube channel.

Paper Surveys

Last updated 9 May, 2019

This document explains when it is and when it is not appropriate to use paper surveys and the reasons why. It also includes a diagram to help you choose the best delivery method for your public surveys.

Becoming a Peer Reviewer

Last updated 17 April, 2019

This document answers some key questions about the peer review element of the Impact & Insight Toolkit, including who should be a peer reviewer, what’s involved and why it’s important.

User Guide

Last updated 28 March, 2019

This document will get you to start thinking carefully and strategically about how to shape your evaluations in order to make the most out of the Impact & Insight Toolkit.

Platform Guide

Last updated 28 March, 2019

After having received your login details from the Counting What Counts team, you will be able to access the Impact & Insight Toolkit. This guide will help you find your way around the Culture Counts platform and is sure to answer many of the technical questions you may have when getting started.

Toolkit Checklist

Last updated 28 March, 2019

An easy-to-work-through checklist to help you keep track of the steps you need to take to successfully complete a Toolkit evaluation.

Mandatory Evaluation Guidance

Last updated 21 March, 2019

It is a mandatory requirement for band 2 and 3 National Portfolio Organisations (NPOs) to undertake a minimum number of Impact & Insight Toolkit evaluations each year. This document outlines all of these requirements.


Visit our YouTube channel for more videos, covering specific topics such as:

If you didn’t attend one of our induction events in January 2019, the video below is a perfect place to start familiarising yourself with the Impact & Insight Toolkit.

*Please note, the links above will take you away from the Impact and Insight Toolkit and to YouTube. Please ensure you are happy for this to happen before clicking and have familiarised yourself with their cookie and privacy policies.

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