Toolkit Checklist

tick markWelcome to the Culture Counts platform. There are a number of tasks to complete before you can begin your evaluation. View/download a PDF version here.

1. Choose Your Event

Choosing your event to evaluate wisely is vital to achieving good outcomes and good data. We recommend evaluating a variety of events in your annual program to enable comparison. Feel free to contact the support team if you’d like to discuss your selection process in greater detail.

2. Create Your Own Evaluation

Copy a template available in your dashboard, or create your own evaluation from scratch to create your own evaluation. If you’re starting from scratch you’ll need to create 3 surveys within the evaluation: a prior-event self-assessment survey, a post-event self and peer survey and a public survey. For more information on how to do this correctly, please see the Platform Guide.

3. Choose Your Dimensions and Custom Questions

Culture Counts uses standardised metrics known as dimensions, which allow for comparison across events and across organisations nationally and internationally. By using these dimensions in surveys, organisations build an aggregate dataset which can be used for analysis and benchmarking. Each dimension describes a different aspect of event impact so you may choose different dimensions depending on the event. For Arts Council mandatory evaluations there is a set of required dimensions to be used.  Dependent on your funding arrangement, these will vary.  Please see the guidance specific to your arrangement:

National Portfolio Organisations (Bands 2 and 3)

Creative People and Places

Museums Development Network

You can also add custom questions to surveys that reflect areas of specific interest for your organisation. There are various question formats you can select, such as yes/no, multiple choice and free text. You can also browse and insert additional dimensions.

Please see the User Guide for more advice on how to evaluate thoughtfully and get the most valuable data out of your surveys.

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3. Choose and Contact Potential Assessors

The Culture Counts platform has a three-pronged evaluation process – involving peer, self and public assessors.

  1. Peer Reviewers

You will need to think about which peers you would like to engage. There is no maximum number of peers that can review you work but we recommend at least three. Peers need to be contacted in advance prior to sending them a survey. For more information, please see our resources on peer review.

  1. Self Assessors

Also consider who you would like to nominate to respond to the self-assessment survey. This can be just one person in your organisation, or, better still, a range of key individuals involved in the event’s production. In this way, self-assessors might include the artists, curators, or education staff within your organisation.

4. Survey Delivery

Surveys for public respondents can be delivered via email using weblinks, through fixed tablets on site at your event, as well as intercept interviews and QR codes. We suggest using a combination of methods, if feasible, to reduce particular survey biases and to maximise your sample size. Please see the User Guide for a description of the different options.

Surveys for self and peer respondents need to be delivered using the unique weblink which is generated by the system for each individual. Please see the Platform Guide, which details how you do this to ensure your responses are categorised correctly.

5. Explore the Automated Report

Having collected your data, you will be able to see the outputs in real-time in your Reporting Dashboard. A variety of graphs are automatically generated to assist you to understand your results. You can also export your results in a CSV format, PDF format or as images in a zip folder. You can learn more about the Reporting Dashboard here. This dashboard is always being updated and so additional graphs may be visible over time.


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The information on this page was last updated on 11 March, 2020.