Arts Council knows that because of COVID-19, the audience data and insights NPOs collect might be limited, so they’ve produced some guidance to help NPOs know their expectations (financial year 20/21).
For more information, please click here to read their guidance for NPOsImpact &
Insight Toolkit
A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it

What is the
Impact & Insight Toolkit?
The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.
Understand people’s perceptions of your work and how this aligns with your creative intentions.
Inform and enrich the conversation between the Arts Council England and arts organisations about the impact of funded work.
Create a large-scale data set that builds shared understanding of the value of cultural experiences.

Over 700
Registered Peers
A powerful and ever-growing network of cultural sector peers are helping toolkit users to evaluate their work
Guidance and
Support
The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.
Arts and Culture
Insights
The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice. If you have a story or case study that you would like to share, get in touch!
Shape Arts: The Future is Loading
Many thanks to Jeff Rowlings at Shape Arts for sharing their results and insight for this case study. This year, Shape’s annual exhibition, Shape Open, went digital. Titled, The Future is Loading, this online exhibition featured the work of disabled and non-disabled...
A Reminder of the Flexibility of the Impact & Insight Toolkit
The Toolkit truly is flexible! In addition to meeting your funders’ requirements, we want you to know that the platform can be used for so much more. Take a look at the blogpost for more information.
Misconceptions around the Toolkit and Evaluation
Counting What Counts addresses some common misconceptions about evaluating artistic and cultural experiences using the Impact & Insight Toolkit.