Arts Council knows that because of COVID-19, the audience data and insights NPOs collect might be limited, so they’ve produced some guidance to help NPOs know their expectations (financial year 20/21).

For more information, please click here to read their guidance for NPOs

Impact &
Insight Toolkit

A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it 


Calling all Creative People & Places organisations! A reminder that next Tues at 10am we're hosting an online demo of the Impact & Insight Toolkit just for you. It's a chance to experience a detailed walkthrough of the platform and ask questions. Sign up:

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What is the
Impact & Insight Toolkit?

The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.

Download our Project Summary for more information.

Understand people’s perceptions of your work and how this aligns with your creative intentions.


Inform and enrich the conversation between the Arts Council England and arts organisations about the impact of funded work.

Create a large-scale data set that builds shared understanding of the value of cultural experiences.

Over 700
Registered Peers

A powerful and ever-growing network of cultural sector peers are helping toolkit users to evaluate their work

Guidance and

The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.

"For me the primary aim of the data and of this programme in general is not to benefit the Arts Council internally, it is very much about being developed for the benefit of the organisations involved and helping them to inform their creative process"

– Darren Henley, CEO, Arts Council England.

Arts and Culture

The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice.  If you have a story or case study that you would like to share, get in touch!

Recognising the Importance of Place in Evaluation

Recognising the Importance of Place in Evaluation

Read here how we have been exploring some of the central ambitions of the CPP programme and how they can best be evaluated through the Toolkit with newly-available Placemaking dimensions.

Update to the Participatory Dimensions Set

Update to the Participatory Dimensions Set

We’d like to announce that we have made some changes to the set of participatory dimensions available to Impact & Insight Toolkit users. As you may remember, we ran two participatory workshops in November 2019 as part of the Artform And Museum Metric Strand...

Gather Quick Responses with QR Codes

Gather Quick Responses with QR Codes

Quick Response (QR) codes are barcodes that, when scanned by a smartphone/computer tablet camera, take you to a specific webpage.  First developed in the 1990s, it is anticipated that the year 2020 will see the rise of the QR code in the UK as the Coronavirus pandemic...