A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it
What is the
Impact & Insight Toolkit?
The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.
Understand people’s perceptions of your work and how this aligns with your creative intentions.
Inform and enrich the conversation between the Arts Council England and NPOs about the impact of funded work.
Create a large-scale data set that builds shared understanding of the value of cultural experiences.
Join an ever-growing network of cultural sector peers in using this toolkit to evaluate your work in a clear and meaningful way.
The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.
"For me the primary aim of the data and of this programme in general is not to benefit the Arts Council internally, it is very much about being developed for the benefit of the organisations involved and helping them to inform their creative process"
– Darren Henley, CEO, Arts Council England.
Arts and Culture
The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice. If you have a story or case study that you would like to share, get in touch!
Ju Gosling, Creative Director of Together! 2012 CIC writes about her organisation's work on developing metrics for measuring equality, access and inclusion. As an Arts Council England National Portfolio Organisation, Together! 2012 CIC uses the Culture Counts Impact...
Between September 2019 and March 2020 The Audience Agency and Counting What Counts will run a trial with a small number of NPOs to test the integration of the Audience Finder and Impact & Insight Toolkit systems. We have identified suitable NPOs to take part in...
When you’re building evaluations through the Culture Counts platform, you’ll notice that there is a variety of standardised metrics to choose from, beyond those that are included within any template you have been provided. For projects that include elements of...