A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it
What is the
Impact & Insight Toolkit?
The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.
Understand people’s perceptions of your work and how this aligns with your creative intentions.
Inform and enrich the conversation between the Arts Council England and arts organisations about the impact of funded work.
Create a large-scale data set that builds shared understanding of the value of cultural experiences.
Join an ever-growing network of cultural sector peers in using this toolkit to evaluate your work in a clear and meaningful way.
The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.
"For me the primary aim of the data and of this programme in general is not to benefit the Arts Council internally, it is very much about being developed for the benefit of the organisations involved and helping them to inform their creative process"
– Darren Henley, CEO, Arts Council England.
Arts and Culture
The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice. If you have a story or case study that you would like to share, get in touch!
In response to you, The Audience Agency and Counting What Counts have been working together to test the integration of the Audience Finder and Toolkit systems. Take a look and see how it’s been going so far…
Remember, you can maximise your use of the Toolkit by adding your own questions. Culture Counts has developed a couple of new inbuilt questions for you to choose from, so that you can learn more about what your audience thinks.
This month, we explored the theme ‘Using the Toolkit at Outdoor and Unticketed Events’ in our thematic webinar series. Festivals and outdoor arts events can have a wide range of positive impact, including: Strengthening community relationships and other partnerships...