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Impact &
Insight Toolkit

A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it 


Our colleagues at @countsapp in Australia supported Perth Festival to evaluate their impact. The following chart shows a clustering technique which draws connections between the responses to different outcome measurements used 1/2

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What is the
Impact & Insight Toolkit?

The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.

Download our Project Summary for more information.

Understand people’s perceptions of your work and how this aligns with your creative intentions.


Inform and enrich the conversation between the Arts Council England and arts organisations about the impact of funded work.

Create a large-scale data set that builds shared understanding of the value of cultural experiences.

Over 700
Registered Peers

A powerful and ever-growing network of cultural sector peers are helping toolkit users to evaluate their work

Guidance and

The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.

"For me the primary aim of the data and of this programme in general is not to benefit the Arts Council internally, it is very much about being developed for the benefit of the organisations involved and helping them to inform their creative process"

– Darren Henley, CEO, Arts Council England.

Arts and Culture

The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice.  If you have a story or case study that you would like to share, get in touch!

Gather Quick Responses with QR Codes

Gather Quick Responses with QR Codes

Quick Response (QR) codes are barcodes that, when scanned by a smartphone/computer tablet camera, take you to a specific webpage.  First developed in the 1990s, it is anticipated that the year 2020 will see the rise of the QR code in the UK as the Coronavirus pandemic...

Evaluating Online Works

Evaluating Online Works

At Counting What Counts, we strive to respond to the ever-changing needs of the sector in the UK. We have been working with NPOs, ACE and external peers to construct a template evaluation which Toolkit users can use to evaluate their online works.

Coney Ltd. on Peer Review

Coney Ltd. on Peer Review

Approaching Peer Assessment across the Arts This case study was written by Becki Haines, Coney Ltd., in response to their experience of the 2016 Quality Metrics National Test, the precursor to the Impact & Insight Toolkit.  Thank you, Becki!   The opportunity...