Arts Council knows that because of COVID-19, the audience data and insights NPOs collect might be limited, so they’ve produced some guidance to help NPOs know their expectations (financial year 20/21).For more information, please click here to read their guidance for NPOs
A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it
What is the
Impact & Insight Toolkit?
The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.
Understand people’s perceptions of your work and how this aligns with your creative intentions.
Inform and enrich the conversation between the Arts Council England and arts organisations about the impact of funded work.
Create a large-scale data set that builds shared understanding of the value of cultural experiences.
A powerful and ever-growing network of cultural sector peers are helping toolkit users to evaluate their work
The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.
"For me the primary aim of the data and of this programme in general is not to benefit the Arts Council internally, it is very much about being developed for the benefit of the organisations involved and helping them to inform their creative process"
– Darren Henley, CEO, Arts Council England.
Arts and Culture
The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice. If you have a story or case study that you would like to share, get in touch!
We are keen to develop a small ‘question bank’, containing questions of specific relevance to understanding the impact of outdoor arts, and we need your expertise!
Using the Toolkit, organisations can ‘tag’ their evaluations to indicate the type of work that has been evaluated. We often refer to this as ‘adding evaluation properties’. Read here why this is important.
It is good data science practice to visualise and explore your data before trying to answer specific research questions.