Wondering how using the Toolkit can help evidence your Ambition and Quality?

Director of Counting What Counts explains how the Toolkit ties in to Arts Council’s Investment Principles here.

Impact &
Insight Toolkit

A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it


What is the
Impact & Insight Toolkit?

The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.

Download our Project Summary for more information.

International Agatha Christie Festival 2021

International Agatha Christie Festival 2021

With thanks to International Agatha Christie Festival for sharing their experiences of using the Impact & Insight Toolkit as a recipient of a National Lottery Project Grant.

Guidance and

The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.

"For me the primary aim of the data and of this programme in general is not to benefit the Arts Council internally...it is very much about being developed for the benefit of the organisations involved...and helping them to inform their creative process"


– Darren Henley, CEO, Arts Council England.

Understand people’s perceptions of your work and how this aligns with your creative intentions.


Inform and enrich the conversation between the Arts Council England and arts organisations about the impact of funded work.

Create a large-scale data set that builds shared understanding of the value of cultural experiences.

Over 700
Registered Peers

A powerful and ever-growing network of cultural sector peers are helping toolkit users to evaluate their work

Arts and Culture

The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice. If you have a story or case study that you would like to share, get in touch!