Wondering how using the Toolkit can help evidence your Ambition and Quality?

Director of Counting What Counts explains how the Toolkit ties in to Arts Council’s Investment Principles here.

Impact &
Insight Toolkit

A new resource to help Arts Council England’s funded organisations to evaluate the impact of their work on the people who experience it


What is the
Impact & Insight Toolkit?

The Impact & Insight Toolkit provides arts and cultural organisations with a shared approach to evaluating their work. The Toolkit uses sets of metrics to explore what audiences, participants and peers think about a performance, exhibition or project. The resulting insights can be used to inform future practice, whilst helping to build a greater understanding of the cultural sector as a whole.

Download our Project Summary for more information.

Answering Your Peer Review Questions

Answering Your Peer Review Questions

This blogpost addresses commonly asked questions about peer review, a subject that is regularly pondered by users of the Impact & Insight Toolkit.

Learning with Queen’s Theatre Hornchurch

Learning with Queen’s Theatre Hornchurch

This case study focusses on analysis of evaluations conducted by Queen’s Theatre Hornchurch (QTH) and a subsequent meeting between Counting What Counts (CWC) and QTH.   Many thanks to Mathew Russell and Julia Jones at QTH for working with us! For more information on...

Working with a Data Analyst

Working with a Data Analyst

We decided to work with a couple of our users to do a more in-depth analysis to help them better understand their data and to work together on a case study to demonstrate the value in consistent evaluation and thoughtful analysis.

Guidance and

The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training sessions and webinars. If you ever get stuck and can’t find the answer, our helpful team is on hand to offer assistance.

"For me the primary aim of the data, and of this programme in general, is not to benefit the Arts Council internally...it is very much being developed for the benefit of the organisations involved...and helping them to inform their creative process"


– Darren Henley, CEO, Arts Council England.

Understand people’s perceptions of your work and how this aligns with your creative intentions.


Inform and enrich the conversation between the Arts Council England and arts organisations about the impact of funded work.

Create a large-scale data set that builds shared understanding of the value of cultural experiences.

Over 700
Registered Peers

A powerful and ever-growing network of cultural sector peers are helping toolkit users to evaluate their work

Arts and Culture

The Toolkit is a place to connect with peers and experts, to share knowledge, insights and best practice. If you have a story or case study that you would like to share, get in touch!