Keyword List Introduction Below, you will find a full list of keywords available to Impact & Insight Toolkit users. All categories and keywords were selected using existing research and guidance where possible. Our approach to categorisation intends to balance representing communities in a way in which they choose to be represented and creating a dataset using standardised categories that allow for meaningful aggregation. We recognise that both work, and language to describe it, changes and therefore do not see this as a ‘fixed’ list of keywords, but should be fit for purpose and reflective of Toolkit users and the work they are producing. Please get in touch with us if you feel any keywords are missing or should be changed. Transaction Transaction Definition interactive Work/events that involve the audience or participants immersive Work/events that create an immersive environment playful Work/events that have an element of playfulness e.g. games, creative play drop in Work/events where participants were able to drop in without pre-booking free Work/events that are free to access socially distanced Work/events that accommodated social distance e.g. distanced performers hybrid Work/events that were delivered online and in-person sensory Work/events that included different sensory experience e.g. sound, vision and touch inclusive Work/events that were marketed as inclusive of diverse needs e.g. BSL, autism-friendly BSL Work/events where British Sign Language is a core part of the presentation evening/late Work/events that were part of a specific evening programme e.g. ‘museum lates’ PAYF Work/events that offer Pay as you feel/ Pay what you can tickets relaxed performance Where the evaluated activity was specifically for a ‘relaxed performance’ Medium Medium Definition digital Work/events made using digital technology (not just in presentation e.g. a digital film) e.g. interactive app orchestra Work/events played by an orchestra objects Object-based art Work/events or activities using objects video Work/events where video is a core component of the Work/events rather than just the means of recording the Work/events e.g. video installation movement Work/events using on body movement e.g. improvisation workshop sound Work/events using sound as a key component e.g. soundscapes singer(s) Work/events involving singers artefacts Work/events involving museum and cultural artefacts e.g. museum display textile Work/events made from textile material or processes piano Work/events that are performed on piano filmmaking Work/events in which film-making is part of the process e.g. workshops about film-making. costume Work/events that involve costume-making percussion Work/events that are performed on percussion instruments ceramic Work/events made from ceramic virtual reality Work/events using Virtual Reality or Augmented Reality technology strings Work/events performed by string instruments (Note: if full orchestra use keyword ‘orchestra’ only) food Work/events that involve making and sharing food light art Work/events made created through lighting effects e.g. projections woodwind Work/ events performed by woodwind instruments (Note: if full orchestra use keyword ‘orchestra’ only) brass Work/ events performed by brass instruments (Note: if full brass band use Music subcategory ‘Brass Band’ only) Subject Subject Definition history Work/events about history in general. Christmas Work/events that are about or related to Christmas e.g. panto, Christmas ballets social Work/events that are about social connection, social interaction or social relationships community Work/events about communities or intended to create communities theatre Work/events about the theatre e.g. talks about the theatre industry computer games Work/events about computer games/ gaming culture tradition Work/events about cultural traditions wildlife Work/events about wildlife feminism Work/events about feminism maritime Work/events about maritime history, culture or seafarers place Work/events that are connected to a particular place. identity Work/events that are about identity in general. contemporary Britain Work/events about themes that are relevant to contemporary Britain e.g. multiculturalism women/ female identity Work/events about female identity or female experiences politics Work/events about politics in general technology Work/events that are about technology/ technological development activism Work/events that have an intention toward social or political change migration Work/events about global migration and diaspora communities including refugees Black identity Work/events that are about black-ness or black identity environment/ecology Work/events about the environment or ecological approaches Black history Work/events about black history e.g. Windrush folk stories Work/events that include or are inspired by traditional stories and storytelling colonialism Work/events that comment on or are about britain’s colonial past pop culture Work/events that are about or refer to popular culture e.g. hip hop LGBTQIA+ Work/events that are about queer identities and experiences mental health Work/events that are about mental health diversity Work/events that are about diversity, including diverse voices, or a diverse society climate change Work/events about climate change racial inequality Work/events about racial inequality men/male identity Work/events about male identity or male experiences historical figure Work/events about a particular historical figure e.g. William Wilberforce WWII Work/events about the second world war narrative Work/events about narrative and storytelling disability Work/events about disability or the experience of being disabled cinema Work/events about cinema e.g. cinema history science Work/events about science e.g. medicine artificial intelligence Work/events about artificial intelligence African history Work/events about African history Halloween Work/events about or that are related to Halloween toys Work/events about toys or games dementia Work/events about dementia South Asian identity Work/events about South Asian identities, or the experiences of being from a South Asian background botany Work/events about botany and plants family Work/events about family and family relationships class Work/events that comments on social class e.g. class comedy East Asian identity Work/events about east Asian identities, or the experience of being from an East Asian background religion Work/events about religion criminal justice Work/events about prisoners/ the criminal justice system horticulture Work/events about gardening and horticulture South Asian history Work/events about South Asian history fashion Work/events about fashion (NPO request) jewellery Work/events about jewellery (NPO request) sport Work/events about sport working class identity Work/events about working class identities or the experience of being working class Purpose Purpose Definition participation Work/events that facilitates social, cultural or creative participation skill development Work/events that offers skills development to participants e.g. craft workshops education Work/events where the focus is on formal education e.g. school workshop social change Work/events that intends to enact change with participants or encourage audience members to do so networking Work/events that facilitates opportunities for networking training Work/events that offers training to participants e.g. social media training commission Work/events that has been commissioned by the evaluating organisation professional development Work/events that offers opportunities for professional development e.g. choreography workshop for professional dancers residency Work/events that is presented as part of a residency programme competition Work/events that is presented as part of a competition or award improving physical health Work/events that is intended to have physical health benefits improving mental health Work/events that is intended to have mental health benefits supporting those living with dementia Work/events that engages with people’s with dementia and their carers leadership Work/events that intends to engage cultural leaders e.g. symposium Process Process Definition choreographed Work/events that involve the process of choreography e.g. a choreography workshop writing Work/events that involve the process of writing e.g. a writing workshop or competition craft Work/events that involve the process of craft e.g. a making activity workshop experimental Work/events that involve live experimentation e.g. a Work/events in progress song writing Work/events that involves the process of song writing e.g. collaborative song writing workshop verbatim Work/events that involve verbatim stories e.g. a performance of stories collected from the community in their own words improvised Work/events that involve the process of improvisation collaborative Works created through a collaborative process e.g. between two artists research Work/events/works created through or presenting a process of research spoken word Work/events involving the performance of spoken word collection Work/events/works involving collecting or the curation of collections e.g. new displays of permanent collections curatorial Work/events focused on the curatorial process where the curator is the main focus e.g. a group show selected around a theme by an invited curator co-production Work/events created through a co-productive process e.g. co-producing an exhibition with dementia group reading Work/events involving the process of reading e.g. a reading workshop for prisoners archives Work/events involving archives or archival research e.g. historical exhibition intergenerational Work/events involving collaborations between different generations e.g. school age children and retired adults composition Work/events involving the process of composition e.g. composition workshop for children mentoring Work/events that involves mentoring e.g. between early career and professional creatives Presentation Presentation Definition live Work/events performed live including livestream performance Work/events by performers, generally a one-off event. production Theatrical/ Dance Work/events that involves staging and runs for multiple nights. exhibition Work/events involving the display of artworks or museum collections workshop Work/events involving activities for a small group led by a practitioner talk Work/events involving a talk or lecture by an individual or group discussion Work/events involving a discussion between different people e.g. panel discussion or audience q&a concert Musical Work/events presented as a concert e.g. orchestra concert activity Work/events that involves an interactive activity e.g. family fun box recording Work/events that is presented as a recording e.g. a streamed pre-recorded concert film Work/events presented as a film e.g. in an exhibition or online installation Work/events presented as an installation e.g. an environment that you can enter screening Pre-recorded Work/events that is presented at a particular time e.g. a film screening in a cinema or online display Work/events presented as a display e.g. museum display or information boards festival Work/events presented as part of a programme of multiple Work/events e.g. literary festival fun day Event presented as a day with multiple family activities projections Work/events using light projections e.g. outdoor light show gig Work/events presented as informal concert conversation Work/events presented as a conversation between different people e.g. an artist in-conversation circus Work/events that involve circus performance, to be used for Work/events that are not categorised as ‘circus’ in Theatre tour Work/events that involve a tour led by a practitioner e.g. specialist interest museum tour walk Work/events that involve a walk as part of the activity e.g., a mindfulness walk presentation Work/events involving a presentation e.g. a historical presentation or webinar conference Work/events presented as talks and discussions by multiple speakers cabaret Work/events presented as a cabaret show e.g. adult orientated theatrical entertainment adventure Work/events involving discovery e.g. an app-based treasure hunt party Work/events involving public celebration e.g. street party or club night construction Work/events that involve intervention in public space e.g. a community play structure model Work/events that include the display of a model e.g. natural history models publication A presentation of a publication e.g. poetry review online publication A presentation of an online publication e.g. an online exhibition catalogue or showcase exhibited on a website webinar Work/events which include presentations, speakers etc. hosted online. author reading Work/events which include an author reading from their work podcast A presentation of podcast or podcast series public art A presentation of an artwork in the public realm app Work/events which include app-based technology e.g. an app-based walking tour parade Work/events which include a public parade Place type Place type Definition museum Work/events that took place in a museum outdoor Work/events that took place in an outdoor environment community venue Work/events that took place in a community location e.g. community centre studio Work/events that took place in a studio environment e.g. dance studio or artists studio street Work/events that took place in the street/ public space e.g. street parade school Work/events that took place in a formal education environment site specific Work/events where work was made specifically for a site/ place theatre venue Work/events that took place in a theatre home Work/events that were experienced in a home environment e.g. online talks/ workshops art gallery Work/events that took place in an art gallery concert hall Work/events that took place in a concert hall multi-site Work/events that took place in multiple locations urban Work/events that took place in an urban environment e.g. a city soundscape heritage site Work/events that took place in a heritage site e.g. a national trust landscape university Work/events that took place in a university environment library Work/events that took place in a library cinema venue Work/events that took place in a cinema prison Work/events that took place in a prison Genre Genre Definition historical Historical works e.g. adaptations of historical material comedy Works involving comedy drama Works involving drama real life Works inspired by real-life stories thriller Works involving dark themes/ elements of suspense biography Works inspired by a person’s biography documentary Works depicting non-fictional Work/events/ stories autobiography Works inspired by the creative’s own biography romance Works involving romance classics Works involving stories about classical antiquity e.g. the Iliad (NOT classical music, this has its own sub-theme) adaptation Works adapted from another source e.g. a play adapted from a book retrospective Work/events that involve a retrospective view on an artist’s career pantomime Works involving pantomime Shakespeare Works adapted from the plays of William Shakespeare mixed bill Work/events including a mixed bill of different works (NPO request) dark comedy Works involving comedy and darker themes science fiction Works involving stories and visual elements from science fiction afro-futurist Works involving stories and visual elements from the afro-futurist movement traditional Works involving cultural traditions Geographical Origin We are using the United Nations Geoscheme divisions. Geographical Origin Definition British England, Scotland, Wales and Northern Ireland Northern America Bermuda, Canada, Greenland, Saint Pierre and Miquelon, United States of America Western Europe Austria, Belgium, France, Germany, Liechtenstein, Luxembourg, Monaco, Netherlands, Switzerland Southern Asia Afghanistan, Bangladesh, Bhutan, India, Iran, (Islamic Republic of), Maldives, Nepal, Pakistan, Sri Lanka Western Africa Benin, Burkina Faso, Cabo Verde, Côte d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Saint Helena, Senegal, Sierra Leone, Togo Caribbean Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Bonaire, Sint Eustatius and Saba, British Virgin Islands, Cayman Islands, Cuba, Curaçao, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Puerto Rico, Saint Barthélemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin (French Part), Saint Vincent and the Grenadines, Sint Maarten (Dutch part), Trinidad and Tobago, Turks and Caicos Islands, United States Virgin Islands Eastern Asia China, China – Hong Kong Special Administrative Region, China – Macao Special Administrative Region, Democratic People’s Republic of Korea, Japan, Mongolia, Republic of Korea Southern Africa Botswana, Eswatini, Lesotho, Namibia, South Africa Eastern Europe Belarus, Bulgaria, Czech Republic, Hungary, Poland, Republic of Moldova, Romania, Russian Federation, Slovakia, Ukraine Northern Africa Algeria, Egypt, Libya, Morocco, Sudan, Tunisia, Western Sahara Western Asia Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, State of Palestine, Syrian Arab Republic, Turkey, United Arab Emirates, Yemen Northern Europe Åland Islands, Channel Islands (Guernsey, Jersey, Sark), Denmark, Estonia, Faroe Islands, Finland, Iceland, Ireland, Isle of Man, Latvia, Lithuania, Norway, Svalbard and Jan Mayen Islands, Sweden, United Kingdom of Great Britain and Northern Ireland Southern Europe Albania, Andorra, Bosnia and Herzegovina, Croatia, Gibraltar, Greece, Holy See, Italy, Malta, Montenegro, Portugal, San Marino, Serbia, Slovenia, Spain, The former Yugoslav Republic of Macedonia Eastern Africa British Indian Ocean Territory, Burundi, Comoros, Djibouti, Eritrea, Ethiopia, French Southern Territories, Kenya, Madagascar, Malawi, Mauritius, Mayotte, Mozambique, Réunion, Rwanda, Seychelles, Somalia, South Sudan, Uganda, United Republic of Tanzania, Zambia, Zimbabwe Central America Belize, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama Australia and New Zealand Australia, Christmas Island, Cocos (Keeling) Islands, Heard Island and McDonald Islands, New Zealand, Norfolk Island Southeastern Asia Brunei Darussalam, Cambodia, Indonesia, Lao People’s Democratic Republic, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Viet Nam Central Asia Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan South America Argentina, Bolivia (Plurinational State of), Bouvet Island, Brazil, Chile, Colombia, Ecuador, Falkland Islands (Malvinas), French Guiana, Guyana, Paraguay, Peru, South Georgia and the South Sandwich Islands, Suriname, Uruguay, Venezuela (Bolivarian Republic of) Middle Africa Angola, Cameroon, Central African Republic, Chad, Congo, Democratic Republic of the Congo, Equatorial Guinea, Gabon, Sao Tome and Principe Melanesia Fiji, New Caledonia, Papua New Guinea, Solomon Islands, Vanuatu Micronesia Guam, Kiribati, Marshall Islands, Micronesia (Federated States of), Nauru, Northern Mariana Islands, Palau, United States Minor Outlying Islands Inter-cultural Work that spans different geographical and cultural origins Time Period Time Period Definition new Newly created work contemporary Work created from the 1960s onwards 20th century Work created in the 20th century (use more specific categories where possibly e.g. late 20th century) emerging Work in progress or work from emerging artists modern Work created in the late modern era: 1750s-1950s (NOTE not modernism as an artistic style) incl. Industrial Revolution, Victorian era, World I & II and interwar years classical era Artefacts from 600BC- 476 A.D incl Ancient Greece & Ancient Rome pre-history Artefacts to 600 BC 19th century Work first created in the 19th century late 20th century Work first created in the late 20th century (1970s onwards) early 20th century Work first created in the early 20th century (1900s-1940s) 18th century Work first created in the 18th century early modern Artefacts or work created in the early modern era: 1450- 1750 incl European Renaissance, Enlightenment and Baroque eras mid 20th century Works created between 1940s and 1970s 17th century Works created in the 17th century middle ages Artefacts from 476- 1450 Audience/Participant Attribute Audience/Participant Attribute Definition family audiences/participants Work/events aimed at family audiences community audience/participants Work/events aimed at community audience members or participants youth audience/participants Work/events at aimed at young people (11-18 years) audience/participants who identify as disabled Work/events aimed at disabled participants or communities early years Work/events aimed at early years (0-5 years old) leaders Work/events aimed at cultural leaders higher education Work/events aimed at higher education e.g. university students adults Work/events or work aimed at adult only audiences or participants (18+ years old) local audience/participants Work/events aimed at local audiences or participants professional Work/events aimed at audience members or participants in the creative profession SEND audience/participants Work/events aimed at children or young people with special education needs or disability teachers Work/events aimed at teachers those living with dementia Work/events aimed at people with dementia and their carers criminal justice system Work/events working with participants or audience members from the criminal justice system young adult audience/participants Work/events aimed at young adults (18-25 years old) older adult audiences/participants Work/events created or performed by older adults (65+ years old) Artist Attribute Artist Attribute Definition woman/female artist(s) Work/events created or led by a female artist (e.g. the person the work is said to be ‘by’, this could be a solo artist or in the case of theatre production the playwright) artist(s) who identify as disabled Work/events created or performed by an artist/ artists/ creative team who identify as disabled talent Work/events created or performed by new generation talent e.g. open mic night for emerging performers community artist(s) Work/events created or performed by communities or community-based artists child artist(s) Work/events created or performed by children (5-11 years old) amateur artist(s) Work/events created or performed by amateur artists older adult artist(s) Work/events created or performed by older adults (65+ years old) ensemble Work/events created by an ensemble of artists creating something together e.g., orchestra or theatre production group Work/events created by a group of artists showcasing their individual work under one event e.g. a curated show of visual artists solo artist Work/events created or performed by an individual artist man/male artist(s) Work/events created or led by a male artist (e.g. the person the work is said to be ‘by’, this could be a solo artist or in the case of theatre production the playwright) international artist(s) Work/events created or performed by an international artist/ a group of international artists (e.g. not from the UK) early career artist(s) Work/events created or performed by early career artists youth artist(s) Work/events created or performed by young artists (age 11-18 years old) local artist(s) Work/events created by artists who are local to the organisation of venue artist(s) of African or Caribbean heritage Work/events created or performed by artists who are of African or Caribbean heritage artist(s) of East Asian and South East Asian heritage Work/events created or performed by artists who are of East Asian and South East Asian heritage artist(s) of South Asian heritage Work/events created or performed by artists who are of South Asian heritage LGBTQIA+ artist(s) Work/events created or performed by artists who identify as LGBTQIA+ young adult artist(s) Work/events created or performed by young adults (age 18-25 years old) D/deaf artists(s) Work/events created or performed by artists who identify as D/deaf refugee artists(s) Work/events created or performed by artists who are refugees SEND artist(s) Work/events created or performed by children and young people who have learning disabilities or special education needs. indigenous artist(s) Work/events created or performed by artist from indigenous heritage working class artist(s) Work/events created or performed by artist who identify as working class