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Below, you will find a full list of keywords available to Impact & Insight Toolkit users. All categories and keywords were selected using existing research and guidance where possible. Our approach to categorisation intends to balance representing communities in a way in which they choose to be represented and creating a dataset using standardised categories that allow for meaningful aggregation. We recognise that both work, and language to describe it, changes and therefore do not see this as a ‘fixed’ list of keywords, but should be fit for purpose and reflective of Toolkit users and the work they are producing. Please get in touch with us if you feel any keywords are missing or should be changed.



Transaction Definition
interactive Work/events that involve the audience or participants
immersive Work/events that create an immersive environment
playful Work/events that have an element of playfulness e.g. games, creative play
drop in Work/events where participants were able to drop in without pre-booking
free Work/events that are free to access
socially distanced Work/events that accommodated social distance e.g. distanced performers
hybrid Work/events that were delivered online and in-person
sensory Work/events that included different sensory experience e.g. sound, vision and touch
inclusive Work/events that were marketed as inclusive of diverse needs e.g. BSL, autism-friendly
BSL Work/events where British Sign Language is a core part of the presentation
evening/late Work/events that were part of a specific evening programme e.g. ‘museum lates’
PAYF Work/events that offer Pay as you feel/ Pay what you can tickets
relaxed performance Where the evaluated activity was specifically for a ‘relaxed performance’




Medium Definition
digital Work/events made using digital technology (not just in presentation e.g. a digital film) e.g. interactive app
orchestra Work/events played by an orchestra
objects Object-based art Work/events or activities using objects
video Work/events where video is a core component of the Work/events rather than just the means of recording the Work/events e.g. video installation
movement Work/events using on body movement e.g. improvisation workshop
sound Work/events using sound as a key component e.g. soundscapes
singer(s) Work/events involving singers
artefacts Work/events involving museum and cultural artefacts e.g. museum display
textile Work/events made from textile material or processes
piano Work/events that are performed on piano
filmmaking Work/events in which film-making is part of the process e.g. workshops about film-making.
costume Work/events that involve costume-making
percussion Work/events that are performed on percussion instruments
ceramic Work/events made from ceramic
virtual reality Work/events using Virtual Reality or Augmented Reality technology
strings Work/events performed by string instruments (Note: if full orchestra use keyword ‘orchestra’ only)
food Work/events that involve making and sharing food
light art Work/events made created through lighting effects e.g. projections
woodwind Work/ events performed by woodwind instruments (Note: if full orchestra use keyword ‘orchestra’ only)
brass Work/ events performed by brass instruments (Note: if full brass band use Music subcategory ‘Brass Band’ only)




Subject Definition
history Work/events about history in general.
Christmas Work/events that are about or related to Christmas e.g. panto, Christmas ballets
social Work/events that are about social connection, social interaction or social relationships
community Work/events about communities or intended to create communities
theatre Work/events about the theatre e.g. talks about the theatre industry
computer games Work/events about computer games/ gaming culture
tradition Work/events about cultural traditions
wildlife Work/events about wildlife
feminism Work/events about feminism
maritime Work/events about maritime history, culture or seafarers
place Work/events that are connected to a particular place.
identity Work/events that are about identity in general.
contemporary Britain Work/events about themes that are relevant to contemporary Britain e.g. multiculturalism
women/ female identity Work/events about female identity or female experiences
politics Work/events about politics in general
technology Work/events that are about technology/ technological development
activism Work/events that have an intention toward social or political change
migration Work/events about global migration and diaspora communities including refugees
Black identity Work/events that are about black-ness or black identity
environment/ecology Work/events about the environment or ecological approaches
Black history Work/events about black history e.g. Windrush
folk stories Work/events that include or are inspired by traditional stories and storytelling
colonialism Work/events that comment on or are about britain’s colonial past
pop culture Work/events that are about or refer to popular culture e.g. hip hop
LGBTQIA+ Work/events that are about queer identities and experiences
mental health Work/events that are about mental health
diversity Work/events that are about diversity, including diverse voices, or a diverse society
climate change Work/events about climate change
racial inequality Work/events about racial inequality
men/male identity Work/events about male identity or male experiences
historical figure Work/events about a particular historical figure e.g. William Wilberforce
WWII Work/events about the second world war
narrative Work/events about narrative and storytelling
disability Work/events about disability or the experience of being disabled
cinema Work/events about cinema e.g. cinema history
science Work/events about science e.g. medicine
artificial intelligence Work/events about artificial intelligence
African history Work/events about African history
Halloween Work/events about or that are related to Halloween
toys Work/events about toys or games
dementia Work/events about dementia
South Asian identity Work/events about South Asian identities, or the experiences of being from a South Asian background
botany Work/events about botany and plants
family Work/events about family and family relationships
class Work/events that comments on social class e.g. class comedy
East Asian identity Work/events about east Asian identities, or the experience of being from an East Asian background
religion Work/events about religion
criminal justice Work/events about prisoners/ the criminal justice system
horticulture Work/events about gardening and horticulture
South Asian history Work/events about South Asian history
fashion Work/events about fashion (NPO request)
jewellery Work/events about jewellery (NPO request)
sport Work/events about sport
working class identity Work/events about working class identities or the experience of being working class




Purpose Definition
participation Work/events that facilitates social, cultural or creative participation
skill development Work/events that offers skills development to participants e.g. craft workshops
education Work/events where the focus is on formal education e.g. school workshop
social change Work/events that intends to enact change with participants or encourage audience members to do so
networking Work/events that facilitates opportunities for networking
training Work/events that offers training to participants e.g. social media training
commission Work/events that has been commissioned by the evaluating organisation
professional development Work/events that offers opportunities for professional development e.g. choreography workshop for professional dancers
residency Work/events that is presented as part of a residency programme
competition Work/events that is presented as part of a competition or award
improving physical health Work/events that is intended to have physical health benefits
improving mental health Work/events that is intended to have mental health benefits
supporting those living with dementia Work/events that engages with people’s with dementia and their carers
leadership Work/events that intends to engage cultural leaders e.g. symposium




Process Definition
choreographed Work/events that involve the process of choreography e.g. a choreography workshop
writing Work/events that involve the process of writing e.g. a writing workshop or competition
craft Work/events that involve the process of craft e.g. a making activity workshop
experimental Work/events that involve live experimentation e.g. a Work/events in progress
song writing Work/events that involves the process of song writing e.g. collaborative song writing workshop
verbatim Work/events that involve verbatim stories e.g. a performance of stories collected from the community in their own words
improvised Work/events that involve the process of improvisation
collaborative Works created through a collaborative process e.g. between two artists
research Work/events/works created through or presenting a process of research
spoken word Work/events involving the performance of spoken word
collection Work/events/works involving collecting or the curation of collections e.g. new displays of permanent collections
curatorial Work/events focused on the curatorial process where the curator is the main focus e.g. a group show selected around a theme by an invited curator
co-production Work/events created through a co-productive process e.g. co-producing an exhibition with dementia group
reading Work/events involving the process of reading e.g. a reading workshop for prisoners
archives Work/events involving archives or archival research e.g. historical exhibition
intergenerational Work/events involving collaborations between different generations e.g. school age children and retired adults
composition Work/events involving the process of composition e.g. composition workshop for children
mentoring Work/events that involves mentoring e.g. between early career and professional creatives




Presentation Definition
live Work/events performed live including livestream
performance Work/events by performers, generally a one-off event.
production Theatrical/ Dance Work/events that involves staging and runs for multiple nights.
exhibition Work/events involving the display of artworks or museum collections
workshop Work/events involving activities for a small group led by a practitioner
talk Work/events involving a talk or lecture by an individual or group
discussion Work/events involving a discussion between different people e.g. panel discussion or audience q&a
concert Musical Work/events presented as a concert e.g. orchestra concert
activity Work/events that involves an interactive activity e.g. family fun box
recording Work/events that is presented as a recording e.g. a streamed pre-recorded concert
film Work/events presented as a film e.g. in an exhibition or online
installation Work/events presented as an installation e.g. an environment that you can enter
screening Pre-recorded Work/events that is presented at a particular time e.g. a film screening in a cinema or online
display Work/events presented as a display e.g. museum display or information boards
festival Work/events presented as part of a programme of multiple Work/events e.g. literary festival
fun day Event presented as a day with multiple family activities
projections Work/events using light projections e.g. outdoor light show
gig Work/events presented as informal concert
conversation Work/events presented as a conversation between different people e.g. an artist in-conversation
circus Work/events that involve circus performance, to be used for Work/events that are not categorised as ‘circus’ in Theatre
tour Work/events that involve a tour led by a practitioner e.g. specialist interest museum tour
walk Work/events that involve a walk as part of the activity e.g., a mindfulness walk
presentation Work/events involving a presentation e.g. a historical presentation or webinar
conference Work/events presented as talks and discussions by multiple speakers
cabaret Work/events presented as a cabaret show e.g. adult orientated theatrical entertainment
adventure Work/events involving discovery e.g. an app-based treasure hunt
party Work/events involving public celebration e.g. street party or club night
construction Work/events that involve intervention in public space e.g. a community play structure
model Work/events that include the display of a model e.g. natural history models
publication A presentation of a publication e.g. poetry review
online publication A presentation of an online publication e.g. an online exhibition catalogue or showcase exhibited on a website
webinar Work/events which include presentations, speakers etc. hosted online.
author reading Work/events which include an author reading from their work
podcast A presentation of podcast or podcast series
public art A presentation of an artwork in the public realm
app Work/events which include app-based technology e.g. an app-based walking tour
parade Work/events which include a public parade


Place type


Place type Definition
museum Work/events that took place in a museum
outdoor Work/events that took place in an outdoor environment
community venue Work/events that took place in a community location e.g. community centre
studio Work/events that took place in a studio environment e.g. dance studio or artists studio
street Work/events that took place in the street/ public space e.g. street parade
school Work/events that took place in a formal education environment
site specific Work/events where work was made specifically for a site/ place
theatre venue Work/events that took place in a theatre
home Work/events that were experienced in a home environment e.g. online talks/ workshops
art gallery Work/events that took place in an art gallery
concert hall Work/events that took place in a concert hall
multi-site Work/events that took place in multiple locations
urban Work/events that took place in an urban environment e.g. a city soundscape
heritage site Work/events that took place in a heritage site e.g. a national trust landscape
university Work/events that took place in a university environment
library Work/events that took place in a library
cinema venue Work/events that took place in a cinema
prison Work/events that took place in a prison




Genre Definition
historical Historical works e.g. adaptations of historical material
comedy Works involving comedy
drama Works involving drama
real life Works inspired by real-life stories
thriller Works involving dark themes/ elements of suspense
biography Works inspired by a person’s biography
documentary Works depicting non-fictional Work/events/ stories
autobiography Works inspired by the creative’s own biography
romance Works involving romance
classics Works involving stories about classical antiquity e.g. the Iliad (NOT classical music, this has its own sub-theme)
adaptation Works adapted from another source e.g. a play adapted from a book
retrospective Work/events that involve a retrospective view on an artist’s career
pantomime Works involving pantomime
Shakespeare Works adapted from the plays of William Shakespeare
mixed bill Work/events including a mixed bill of different works (NPO request)
dark comedy Works involving comedy and darker themes
science fiction Works involving stories and visual elements from science fiction
afro-futurist Works involving stories and visual elements from the afro-futurist movement
traditional Works involving cultural traditions


Geographical Origin

We are using the United Nations Geoscheme divisions.


Geographical Origin Definition
British England, Scotland, Wales and Northern Ireland
Northern America Bermuda, Canada, Greenland, Saint Pierre and Miquelon, United States of America
Western Europe Austria, Belgium, France, Germany, Liechtenstein, Luxembourg, Monaco, Netherlands, Switzerland
Southern Asia Afghanistan, Bangladesh, Bhutan, India, Iran, (Islamic Republic of), Maldives, Nepal, Pakistan, Sri Lanka
Western Africa Benin, Burkina Faso, Cabo Verde, Côte d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Saint Helena, Senegal, Sierra Leone, Togo
Caribbean Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Bonaire, Sint Eustatius and Saba, British Virgin Islands, Cayman Islands, Cuba, Curaçao, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Puerto Rico, Saint Barthélemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin (French Part), Saint Vincent and the Grenadines, Sint Maarten (Dutch part), Trinidad and Tobago, Turks and Caicos Islands, United States Virgin Islands
Eastern Asia China, China – Hong Kong Special Administrative Region, China – Macao Special Administrative Region, Democratic People’s Republic of Korea, Japan, Mongolia, Republic of Korea
Southern Africa Botswana, Eswatini, Lesotho, Namibia, South Africa
Eastern Europe Belarus, Bulgaria, Czech Republic, Hungary, Poland, Republic of Moldova, Romania, Russian Federation, Slovakia, Ukraine
Northern Africa Algeria, Egypt, Libya, Morocco, Sudan, Tunisia, Western Sahara
Western Asia Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, State of Palestine, Syrian Arab Republic, Turkey, United Arab Emirates, Yemen
Northern Europe Åland Islands, Channel Islands (Guernsey, Jersey, Sark), Denmark, Estonia, Faroe Islands, Finland, Iceland, Ireland, Isle of Man, Latvia, Lithuania, Norway, Svalbard and Jan Mayen Islands, Sweden, United Kingdom of Great Britain and Northern Ireland
Southern Europe Albania, Andorra, Bosnia and Herzegovina, Croatia, Gibraltar, Greece, Holy See, Italy, Malta, Montenegro, Portugal, San Marino, Serbia, Slovenia, Spain, The former Yugoslav Republic of Macedonia
Eastern Africa British Indian Ocean Territory, Burundi, Comoros, Djibouti, Eritrea, Ethiopia, French Southern Territories, Kenya, Madagascar, Malawi, Mauritius, Mayotte, Mozambique, Réunion, Rwanda, Seychelles, Somalia, South Sudan, Uganda, United Republic of Tanzania, Zambia, Zimbabwe
Central America Belize, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama
Australia and New Zealand Australia, Christmas Island, Cocos (Keeling) Islands, Heard Island and McDonald Islands, New Zealand, Norfolk Island
Southeastern Asia Brunei Darussalam, Cambodia, Indonesia, Lao People’s Democratic Republic, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Viet Nam
Central Asia Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan
South America Argentina, Bolivia (Plurinational State of), Bouvet Island, Brazil, Chile, Colombia, Ecuador, Falkland Islands (Malvinas), French Guiana, Guyana, Paraguay, Peru, South Georgia and the South Sandwich Islands, Suriname, Uruguay, Venezuela (Bolivarian Republic of)
Middle Africa Angola, Cameroon, Central African Republic, Chad, Congo, Democratic Republic of the Congo, Equatorial Guinea, Gabon, Sao Tome and Principe
Melanesia Fiji, New Caledonia, Papua New Guinea, Solomon Islands, Vanuatu
Micronesia Guam, Kiribati, Marshall Islands, Micronesia (Federated States of), Nauru, Northern Mariana Islands, Palau, United States Minor Outlying Islands
Inter-cultural Work that spans different geographical and cultural origins


Time Period


Time Period Definition
new Newly created work
contemporary Work created from the 1960s onwards
20th century Work created in the 20th century (use more specific categories where possibly e.g. late 20th century)
emerging Work in progress or work from emerging artists
modern Work created in the late modern era: 1750s-1950s (NOTE not modernism as an artistic style) incl. Industrial Revolution, Victorian era, World I & II and interwar years
classical era Artefacts from 600BC- 476 A.D incl Ancient Greece & Ancient Rome
pre-history Artefacts to 600 BC
19th century Work first created in the 19th century
late 20th century Work first created in the late 20th  century (1970s onwards)
early 20th century Work first created in the early 20th century (1900s-1940s)
18th century Work first created in the 18th century
early modern Artefacts or work created in the early modern era: 1450- 1750 incl European Renaissance, Enlightenment and Baroque eras
mid 20th century Works created between 1940s and 1970s
17th century Works created in the 17th century
middle ages Artefacts from 476- 1450


Audience/Participant Attribute


Audience/Participant Attribute Definition
family audiences/participants Work/events aimed at family audiences
community audience/participants Work/events aimed at community audience members or participants
youth audience/participants Work/events at aimed at young people (11-18 years)
audience/participants who identify as disabled Work/events aimed at disabled participants or communities
early years Work/events aimed at early years (0-5 years old)
leaders Work/events aimed at cultural leaders
higher education Work/events aimed at higher education e.g. university students
adults Work/events or work aimed at adult only audiences or participants (18+ years old)
local audience/participants Work/events aimed at local audiences or participants
professional Work/events aimed at audience members or participants in the creative profession
SEND audience/participants Work/events aimed at children or young people with special education needs or disability
teachers Work/events aimed at teachers
those living with dementia Work/events aimed at people with dementia and their carers
criminal justice system Work/events working with participants or audience members from the criminal justice system
young adult audience/participants Work/events aimed at young adults (18-25 years old)
older adult audiences/participants Work/events created or performed by older adults (65+ years old)


Artist Attribute


Artist Attribute Definition
woman/female artist(s) Work/events created or led by a female artist (e.g. the person the work is said to be ‘by’, this could be a solo artist or in the case of theatre production the playwright)
artist(s) who identify as disabled Work/events created or performed by an artist/ artists/ creative team who identify as disabled
talent Work/events created or performed by new generation talent e.g. open mic night for emerging performers
community artist(s) Work/events created or performed by communities or community-based artists
child artist(s) Work/events created or performed by children (5-11 years old)
amateur artist(s) Work/events created or performed by amateur artists
older adult artist(s) Work/events created or performed by older adults (65+ years old)
ensemble Work/events created by an ensemble of artists creating something together e.g., orchestra or theatre production
group Work/events created by a group of artists showcasing their individual work under one event e.g. a curated show of visual artists
solo artist Work/events created or performed by an individual artist
man/male artist(s) Work/events created or led by a male artist (e.g. the person the work is said to be ‘by’, this could be a solo artist or in the case of theatre production the playwright)
international artist(s) Work/events created or performed by an international artist/ a group of international artists (e.g. not from the UK)
early career artist(s) Work/events created or performed by early career artists
youth artist(s) Work/events created or performed by young artists (age 11-18 years old)
local artist(s) Work/events created by artists who are local to the organisation of venue
artist(s) of African or Caribbean heritage Work/events created or performed by artists who are of African or Caribbean heritage
artist(s) of East Asian and South East Asian heritage Work/events created or performed by artists who are of East Asian and South East Asian heritage
artist(s) of South Asian heritage Work/events created or performed by artists who are of South Asian heritage
LGBTQIA+ artist(s) Work/events created or performed by artists who identify as LGBTQIA+
young adult artist(s) Work/events created or performed by young adults (age 18-25 years old)
D/deaf artists(s) Work/events created or performed by artists who identify as D/deaf
refugee artists(s) Work/events created or performed by artists who are refugees
SEND artist(s) Work/events created or performed by children and young people who have learning disabilities or special education needs.
indigenous artist(s) Work/events created or performed by artist from indigenous heritage
working class artist(s) Work/events created or performed by artist who identify as working class