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You CAN collect Illuminate data in Culture Counts! If you have used an Illuminate-compliant template in your Toolkit evaluations, we can convert your mandatory Illuminate data into an approved format for you! No tricky data manipulation required.

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Easy to use and flexible, with powerful reporting

  1. Get started quickly with well-considered and ready-made survey templates
  2. Collect and compare feedback from different groups of people
  3. Benefit from various and detailed reporting options
  4. Track progress against your organisation’s ambitions
Register (it’s free) FAQs
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Register (it’s free) FAQs

The Impact & Insight Toolkit (Toolkit) has been created by Counting What Counts, in partnership with Arts Council England (ACE), to provide ACE-funded organisations with a shared approach to evaluation.

It’s free to use for ACE-funded organisations, such as: National Portfolio Organisations, Investment Principles Support Organisations, Creative People and Places and some museums within the Museum Development Network. If you’re not sure whether this applies to you, get in touch with us to discuss your eligibility.

Success stories

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A family interact with a sousaphone player, feeling the vibrations from the instrument
Seated and standing outdoor audience watching two performers of Look Mum, No Hands!
People walking through the Roman Ondak installation
People in a gallery participating in workshop
A huge community cast (over 100 people) gather across stage. All are dressed in bright colours. One cast member at the front stands with her arm out, speaking to the audience.
For me the primary aim of the data, and of this programme in general, is not to benefit Arts Council internally…it is very much being developed for the benefit of the organisations involved…and helping them to inform their creative process
Portrait of Darren Henley Darren Henley
CEO, Arts Council England
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Guidance & Support

The Impact & Insight Toolkit comes with a full suite of support and best practice documents, training session and webinars. If you ever get stick and can’t find an answer, our helpful team is on hand to offer assistance.

Get support Resources & Guidance

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Peer Review

A powerful and ever-growing network of cultural sector peer are helping Impact & Insight Toolkit users evaluate their work. With over 700 registered peers, we have everything you need to expand your peer network and get involved.

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Touring with the Toolkit: China Plate Theatre’s Approach

China Plate Theatre is an independent theatre producing studio based in Birmingham. They work across making, development, touring and training to deliver their mission of, Developing a new model of…

Latest Updates

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Reporting Dashboard 2.0!

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Why Are Respondents Not Completing Your Survey?

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WHO is participating and HOW are they doing so?